News Detail

Thursina International Islamic Boarding School (IIBS) held Entrepreneur Festival (EFAS) by the theme Trading with The World Through Creative Digital Marketing, initiated by Female Thursina Student Asosiation (TSA) 2020-2021.

The executive chief of EFAS, Nasywa Atsil Naura Sonata revealed, the theme of EFAS 2021 based on the increasing of digital technology influencing marketing pattern lately. The proliferation of online shops or merchants for several products recently have triggered the idea of digital marketing concept this year.

"We suppose the participants would learn well about how to produce videos and images properly to support their products, " she said.

Furthermore, Nanas, said that the competition  should encourage entrepreneur mindset. Entrepreneurship not only talks about selling and profit, but also, more necessarilly, about how entrepreneur mindset should be.

Mindset requires huge effort to design. She said that it talks about the formula of business, general design, specific target, and the value that would be sold to customers. "It is not only about the product, buat also the value and benefit for the users, " She explained.

Nanas added, several competitions held, such as Business Plan, Photography, and Videography, have a role in the entrepeneur skills. The last two could show how seller runs the digital campaign through images and videos.

While the first one, focuses more on how the participants formulate the business idea. Discussing about what to build from the product, branding, and value in it.

"It will fully support the participants in business knowledge and practice" Said the student of class XII

EFAS 2021 is the first entrepreneur competition held by Thursina. The preparation of the agenda while in pandemic has been a special challenge, mostly in the concept of the agenda that turned virtually.

"The committee supposed to provide opportunity  to learn more besides the first step to spread out the spirit of entrepreneurship in Thursina," She says.

Entrepreneurial competition targetted junior and senior high school  students in Indonesia, on January, 17 to February, 14, 2021. Two main events in EFAS 2021 were, Tsaring or TSA Sharing, entrepreneurship webinar with Dzaki Muhammad and Naufal Muhammad, content creators and entrepreneurs.

Another event is a series of competition consisting of Business Plan, Product Video, and Photography. The participants are able to enroll starting from December, 28 2020 - February, 5 2021.